Liv Active | Southern Fashion 10k

The Southern Fashion 10K
Join us for a celebration of movement, style, and Southern culture.

Created by Liv Active, the South's active brand, the Southern Fashion 10K is more than a race. It's an experience created for those who believe living active should look just as good as it feels. We're bringing together runners, fashion, and Southern charm to create a race day unlike any other.

Your Race. Your Style.
Your experience begins before you ever reach the starting line.

Upon registration, our Southern Gals receive exclusive access to Liv Active's Spring/Summer 2027 collection, Southern Trails, and the opportunity to choose the race set that best fits their personal style.

Inspired by the paths we run and the places that make the South special, Southern Trails was created to bring Southern charm into motion. Choose from our curated selection of race-day garments and create a look that feels uniquely yours. Whether your style is classic, playful, charming, or bold, your race-day look is yours to choose.

Then, bring your style to the starting line.

Run alongside a community of Southern Gals, each showing up in her own take on Southern style. Together, we'll turn the streets into a moving celebration of fashion, fitness, and Southern culture—from the first mile to the finish line.

Because at Liv Active, we don't believe you have to choose between looking good and living active.

Choose your style. Find your pace. Run the South.

Frequently. Asked. Questions.

What is included in our purchase? 

• Sports Bra Selection + Shorts Selection + Race Medal + Bib + Manually Timed Race. 

When will we receive clothes?

• Clothes are available Friday Feb. 26th 2027 at Packet Pick-Up (Location to be announced)!

What if I choose the wrong size?

• We have additional inventory for exchanges at packet pick up, please make sure to refer to our size guide for best fit! 

When will the collection be announced?

• September 5th 2026! 

When will the route be announced?

• November 27th, 2026 - Happy Black Friday! 

What if I miss race day?

• We hope you can make it! But we understand that life happens. If you're unable to attend, your selected race-day garment will still be yours. The Monday following the event, we'll reach out with instructions to have your garment shipped to you. Shipping fees will apply based on your location and will only be requested if your garment needs to be mailed.

Is this race chip timed?

• This race is manually timed, runners are released in heats 5 seconds apart. When registering be sure to include your estimated finish time as this is how you will be separate into heats.  

Where do I redeem my race set purchase?

• Once you make a purchase you will receive an email linking you to our online shop to redeem your event entry for one of our race sets from our SS'27 collection! Note* If you have purchased your entry prior to Sept. 5th, 2026 you will receive the link to redeem your race set on Sept. 5th when the collection is announced. 

Is this a women's only race?

• Absolutely not. However, we are a womenswear company, with the garments we carry year-round being women's running apparel, we have created a men's race set for any supporters who want to get their miles in! 

Price Increase Schedule...

*Note* All race sets are discounted from their $110 full retail price with race entry. 

Sept. 1st - 30th - $105 Entry (Race Set $70, 10k Race Entry $35)

Oct. 1st - 31st -   $115 Entry (Race Set $75, 10k Race Entry $40) 

Nov. 1st - 30th - $125 Entry (Race Set $80, 10k Race Entry $45)

Dec. 1st - 31st - $135 Entry (Race Set $85, 10k Race Entry $50)

Jan. 1st - 31st - $145 Entry (Race Set $90, 10k Race Entry $55)

Feb. 1st - 26th - $155 Entry (Race Set $95, 10k Race Entry $60)

Need Help? 

Contact us at  [email protected]