Brian Reiffer Addiction Awareness 5K Run/Walk

🏃‍♂️ Event Overview

Join us May 17th for our 4th annual Brian Reiffer Addiction Awareness 5K Run/Walk.

🎯 Event Purpose

• Hosted by: Max Effort Performance.
• Goal: To raise awareness related to addiction and overdose as well as raise money to support local agencies and families impacted by addiction.
• Impact: We have had around 200 participants each year and have raised over 35,000 to support local agencies such as The Kinzler Family First Foundation and Elle's Place.
• Legacy: Establishing a trust to support Brian's 4 children.

💔 About Brian Reiffer

Brian Reiffer was a well-known and loved Caledonia community member. Brian lost his battle with opioid addiction in July of 2021 leaving behind 4 children, 3 sons and a daughter. As a family, we have experienced firsthand the trauma associated with losing a son, brother, brother-in-law, and father.

📈 Community Awareness

Sadly, the number of lives lost to drug use and overdose continues to rise in the United States. According to the DEA, "In 2023, more than 78.4 million fentanyl-laced fake pills and nearly 12,000 pounds of fentanyl powder were seized—equivalent to over 388.8 million lethal doses." With just 2 mg of fentanyl being a potentially deadly dose, the need for awareness and action has never been more urgent.

🤝 Join Us

If this event reaches just one person—one friend, one father, one daughter—and offers them hope or support, then we have made a difference. We invite you to join us on May 17th as we run, walk, remember, and advocate for change.

Together, we can turn awareness into action.

🐶 Event Details

• Date: May 17, 2025.
• Location: 10011 Crossroads Ct., Caledonia, MI.
• Accessibility: This is a stroller and dog friendly event.
• Registration: Sign up here!

📢 Social Media

#BrianReiffer5K #AddictionAwareness #YouAreNotAlone