7036 Grand Geneva Way, Lake Geneva WI
Saturday, January 10th, 2026
Join us for the best party race of the season! This 5K event, held at the luxurious four-diamond Grand Geneva Resort & Spa, is the perfect weekend getaway for you and your running pals! The Party this year will be held in the Grand Ball Room which is located just north of the main entrance to the resort. The party this year will include the world famous Schnapps Stop (at the end of the run), food, lots of beer and soda, DJ, dancing, dance contests and more. We absolutely encourage you to dress up and be ready to party but a costume is not required (let’s keep it classy... or, you know, maybe not!). The party will close down at about 9:00pm. Buckle up, it's gonna be a wild ride!
Stay tuned for details on the new 5K course.
It all started on a balmy winter day in 1980 at the Playboy Club in beautiful Lake Geneva, Wisconsin. Over 1,000 runners showed up for our first-time event. The late John Jantz fired the starter’s pistol, and Playboy bunnies, in uniform, gave out the trophies! Since then the run has added many additional run and party features. Join us for the annual running of the best darn race and party in the Midwest!
The race begins and ends at the Grand Geneva Resort & Spa, just East of the intersection of Hwy 50 and Hwy 12 on the East side of Lake Geneva, Wisconsin. After the long driveway you will see the main building on your right. The Grand Ball Room will be the area just north of (just past) the main entrance. Packet pickup, pre race and the party will all take place in the Grand Ball Room.
Bib numbers may be picked up on race day starting at 12:30 PM at the Grand Ball Room.
A special award will be given to all preregistered runners.
You can find more details about the race at SNOW Fun Run Registration.
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