2026 Mountains 2 Beach Marathon and Half Expo

The Mountains 2 Beach Marathon & Half Expo is where thousands of motivated, health-minded runners — along with their families and friends — gather before race day to pick up bibs, shop, sample products, and connect with brands they trust.

Set along the California coast, Mountains 2 Beach attracts runners from across the country who are serious about performance, recovery, lifestyle — and supporting businesses that help them feel and perform their best.

As a vendor, you’ll be front-and-center with a captive, energized audience that is actively browsing, asking questions, and ready to purchase.

Why Vendors Love This Expo

• High-intent audience

Boston-qualifying runners, endurance athletes, first-timers, and active families
Strong interest in nutrition, recovery tools, apparel, shoes, wellness, tech, travel, and experiences
Built-in traffic

• Every participant must pass through the expo to pick up race packets
  Consistent foot traffic throughout the day — not just short rush periods
• Meaningful engagement
• Time for conversation, demos, sampling, and education
• Opportunity to collect emails, give coupons, and drive repeat business
• Brand visibility beyond race weekend
• Integration opportunities in athlete communications
  Social amplification and content opportunities
  Word-of-mouth inside a deeply loyal running community

What Vendors Can Expect

• A professional, well-organized layout with easy access and set-up
• Support from an experienced event team who understands vendor needs
• Space options to fit everything from boutique displays to full activation setups
• A positive, festival-style atmosphere that makes conversations easy and fun

This is more than a race expo — it’s a chance to connect with an audience that values quality, performance, community, and authentic brands.

If your product helps people move better, feel better, recover smarter, eat well, celebrate, or live an active lifestyle… they’ll be excited to meet you at Mountains 2 Beach.