15100 Gulf Boulevard, Madeira Beach FL
Sunday, April 12th, 2026
LEGENDS NEVER DIE 5K
Hosted by Madeira Beach Fire Department
Event Details
- Date: SUNDAY, APRIL 12, 2026
- Location: 15100 Gulf Boulevard, Madeira Beach, FL
- Race Type: Beach Run/Walk, Chip Timed Race
- Course: The event and the course path is along the shoreline and in the sand.
Race Schedule
- Race Time: 9:00 AM
- Check-In: 7:30 AM
- Stretch Clinic: 8:20 AM
- Opening Ceremony: 8:40 AM
Registration
- Kids under 12: FREE
- Adult Registration: Includes a raffle ticket for opportunities to win prizes such as a hotel stay, fishing trip, entertainment tickets and more.
- Early Registration: June 7, 2025 - January 20, 2026, $40 (Race T-shirt Included)
- Regular Registration: January 21 – March 31, $40
- Late Registration: April 1 - 12, $45
Race T-shirt Information
- Availability: Race T-shirts with early registration only and pick up at check-in.
- Purchase: Limited quantity available for purchase at the race.
- Entry Fees: Non-refundable, no exceptions.
- Awards: 1st, 2nd and 3rd Overall - Male & Female
Why We Run
Since 2021, the Madeira Beach Fire Department has proudly hosted the Legends Never Die 5K — an event dedicated to shining a light on the invisible wounds carried by our first responders, veterans, active-duty military personnel, and their families.
This race is more than just a run. It’s a movement — to raise awareness about mental health, PTSD, and suicide among those who serve and protect us. Every step we take is a tribute to the lives lost, a show of strength for those still fighting, and a reminder that no one has to battle alone.
On April 12, 2026 we’ll come together as a community to honor the fallen, support the survivors, and advocate for the mental health care and resources our heroes deserve. Let’s stand together — for healing, for hope, and for change.
Who This Race Helps
Proceeds from this event directly benefit The Franciscan Center's First Responders Post Trauma Training Program, which provides a safe, confidential space for first responders to process critical incidents and the cumulative stress of a lifetime of service.
How It Started
In 2019, a firefighter at the Madeira Beach Fire Department lost a close friend — Emilio Rivera — to suicide. Emilio’s story is one of bravery, service, and heartbreak.
Parker and Other Life Stories
Another life that shapes this event is that of Colonel James “Jim” Turner — a decorated Marine and communications leader who served both on the battlefield and at the highest levels of U.S. Military command. After more than 20 years of service, Jim retired — but like so many others, the invisible scars remained.
Legends Never Die 5K is in honor of Firefighter Emilio Rivera and Marine Col. Jim Turner
Event Mission
By participating in the Legends Never Die 5K, you are part of a mission to turn tragedy into purpose, silence into support, and grief into lasting change.
Parking
- Paid Parking: Archibald Beach
- Free Parking: Madeira Beach City Centre Complex, 300 Municipal Drive or along Rex Place in front of Sports Complex.
- Note: Participants are not authorized to park in the lots of CVS, WinnDixie and other private businesses. You may face parking violations and/or be towed.
Need Hotel Accommodations?
Special rate at DoubleTree by Hilton N. Redington Beach. Click on the link for a 10% discount! Book here.
Questions?
For further inquiries, contact Trish Eaton via email: teatun@madeirabeachfl.gov or call 727-391-3400.
Learn More
To learn more about the "Why" for our Legends Never Die 5K please view the media links:
Race URL
Course Map
Suggested Races
Find The Run Newsletter