Swags 10k

🎉 Swags 10K – A New Year’s Day Tradition

Kick off your year with community, movement, and generosity. The Swags 10K is now an annual New Year’s Day tradition in Louisville’s Iroquois Park. Join us on January 1, 2026 to log your first miles of the year with friends, family, and fellow runners.

📝 Registration Tiers

Choose the level that’s right for you:

• Race Entry: $10 – Entry into the 10K or 1 Mile Fun Run
• Shirt & Bracelet: $35 – Entry into the 10K or 1 Mile Fun Run, Official 2026 Swags 10K Race Shirt, One-of-a-kind collaboration bracelet from Swags & The Kenyan Kids Foundation

Add-On Option:

• Race Day Packet Pickup: $10 – Convenient on-site packet pickup on race day morning

❤️ Why We Run

The Swags 10K isn’t just about logging miles — it’s about fueling generosity. Proceeds from the race benefit the Swag Hartel Generosity Initiative, our nonprofit foundation inspired by Swag Hartel’s lifelong commitment to running and community.

Core Areas Supported

• Youth Access: Too many young athletes in our community face barriers to participation because they lack proper footwear and gear. The Initiative works to remove those barriers by providing quality running shoes and equipment directly to those who need them most.
• Community Support: The Initiative partners with the Louisville Sports Commission and other local organizations to expand access to running and wellness programs across our city.
• Global Impact: Through support of the Kenyan Kids Foundation, families in Kenya are empowered through education, nutrition, and sustainable farming.

By participating in the Swags 10K, you’re not just starting your year strong — you’re helping make a difference locally and globally.

📅 Event Details

• Date: Thursday, January 1, 2026
• Location: Iroquois Park, Louisville, KY
• Distances: 10K & 1 Mile Fun Run
• Start Time: 10:00 AM

This is more than a race — it’s a chance to start the year strong, celebrate community, and give back.

👟 Resolution Row

Kick off the New Year by connecting with the heart of our local running community! We’re inviting 10 local run clubs and community groups to set up along Resolution Row at the Swags 10K.

Make It a Tradition: Whether you’re chasing a PR, walking your first mile of the year, or just soaking in the community energy, the Swags 10K is your place to begin the year on the right foot.

🔗 Register Today

Register today and join us for the very first Swags New Year’s Day 10K!

(Prizes include overall male and female winners. 3 mystery individual prizes for male and female and 3 mystery team prizes, staggered throughout the field)

All registrations after December 31, 2025 at 6:59pm will be charged the race day pick-up fee.

For more information, visit the race page.