SNOW Run Fun - 5k Run/Walk

7036 Grand Geneva Way, Lake Geneva WI

Saturday, January 10th, 2026

🎉 About This Event

Event Type: Join us for the best party race of the season! This 5K event, held at the luxurious four-diamond Grand Geneva Resort & Spa, is the perfect weekend getaway for you and your running pals!
Party Location: The Party this year will be held in the Grand Ball Room which is located just north of the main entrance to the resort.
Festivities: The party this year will include the world famous Schnapps Stop (at the end of the run), food, lots of beer and soda, DJ, dancing, dance contests and more.
Costume Encouragement: We absolutely encourage you to dress up and be ready to party but a costume is not required (let’s keep it classy... or, you know, maybe not!). The party will close down at about 9:00pm. Buckle up, it's gonna be a wild ride!

Registration Fee: The registration fee will be $60 until 12/1 11:59pm. After that it will be $65.
Guest Tickets: Is there a person who can't or does not run who wants to join the party? You can buy a guest ticket for $35. Just click on the tab "Guest Tickets"

Origin: It all started on a balmy winter day in 1980 at the Playboy Club in beautiful Lake Geneva, Wisconsin. Over 1,000 runners showed up for our first-time event.
Starter's Pistol: The late John Jantz fired the starter’s pistol, and Playboy bunnies, in uniform, gave out the trophies!
Growth: Since then the run has added many additional run and party features.
Celebration: Join us for the annual running of the best darn race and party in the Midwest!

Pickup Location: Bib numbers may be picked up on race day starting at 12:30 PM at the Grand Ball Room.

Award Structure: Awarded to the first place finishers for each age. Medals are awarded to the fastest male and female of EACH age (e.g., 16,17,18,19,20,21,… and up)!
Overall Winners: Awards for the overall fastest male and female winners.
Special Recognition: And then there is the Grand, Overall, Overall, World Champion award!