When
Saturday, December 12th, 2026
Where
3600 Cabezone Cir., Oxnard CA
Distances
See race page
About this race
Event Overview
The 2 day Santa to the Sea Half Expo is where thousands of motivated, health-minded runners — along with their families and friends — gather before race day to pick up bibs, shop, sample products, and connect with brands they trust.
Set adjacent to the beautiful Channel Islands Harbor, Santa to the Sea attracts runners from across the region who are serious about performance, recovery, lifestyle — and supporting businesses that help them feel and perform their best.
As a vendor, you’ll be front-and-center with a captive, energized audience that is actively browsing, asking questions, and ready to purchase.
Why Vendors Love This Expo
- High-intent audience: Comprised of multiple demographics including endurance athletes, first-timers, and active families.
- Strong interest: In nutrition, recovery tools, apparel, shoes, wellness, tech, travel, and experiences.
- Built-in traffic: Every participant must pass through the expo to pick up race packets.
- Consistent foot traffic: Throughout the day — not just short rush periods.
Meaningful Engagement
- Engagement opportunities: Time for conversation, demos, sampling, and education.
- Marketing tools: Opportunity to collect emails, give coupons, and drive repeat business.
- Brand visibility: Beyond race weekend with integration opportunities in athlete communications.
- Social amplification: Content opportunities and word-of-mouth inside a deeply loyal running community.
What Vendors Can Expect
- Professional layout: A well-organized layout with easy access and set-up.
- Experienced support: Support from an experienced event team who understands vendor needs.
- Space options: To fit everything from boutique displays to full activation setups.
- Festival atmosphere: A positive, festival-style atmosphere that makes conversations easy and fun.
Conclusion
This is more than a race expo — it’s a chance to connect with an audience that values quality, performance, community, and authentic brands.
If your product helps people move better, feel better, recover smarter, eat well, celebrate, or live an active lifestyle… they’ll be excited to meet you at Santa to the Sea.
Event Details
Date: 2026-12-12
Location: 3600 Cabezone Cir., Oxnard, CA
More Information: Santa to the Sea Half Marathon Expo
Course map
Train with a club
Run clubs near Oxnard to train with before race day.
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