Santa to the Sea Half Marathon Expo

Event Overview

The 2 day Santa to the Sea Half Expo is where thousands of motivated, health-minded runners — along with their families and friends — gather before race day to pick up bibs, shop, sample products, and connect with brands they trust.

Set adjacent to the beautiful Channel Islands Harbor, Santa to the Sea attracts runners from across the region who are serious about performance, recovery, lifestyle — and supporting businesses that help them feel and perform their best.

As a vendor, you’ll be front-and-center with a captive, energized audience that is actively browsing, asking questions, and ready to purchase.

Vendor Information

NON PROFIT RATES AVAILABLE- EMAILS US AT - [email protected]

Why Vendors Love This Expo

• High-intent audience: Comprised of multiple demographics including endurance athletes, first-timers, and active families.
• Strong interest: Focus on nutrition, recovery tools, apparel, shoes, wellness, tech, travel, and experiences.
• Built-in traffic: Every participant must pass through the expo to pick up race packets.
• Consistent foot traffic: Not just short rush periods but consistent engagement throughout the day.

Engagement Opportunities

• Meaningful engagement: Time for conversation, demos, sampling, and education.
• Email collection: Opportunity to collect emails, give coupons, and drive repeat business.
• Brand visibility: Beyond race weekend with integration opportunities in athlete communications.
• Community involvement: Social amplification and content opportunities through word-of-mouth inside a deeply loyal running community.

What Vendors Can Expect

• Professional layout: A well-organized layout with easy access and set-up.
• Event support: Assistance from an experienced event team who understands vendor needs.
• Space options: Options to fit everything from boutique displays to full activation setups.
• Festival atmosphere: A positive environment that makes conversations easy and fun.

Join Us

This is more than a race expo — it’s a chance to connect with an audience that values quality, performance, community, and authentic brands. If your product helps people move better, feel better, recover smarter, eat well, celebrate, or live an active lifestyle… they’ll be excited to meet you at Santa to the Sea.

Contact Information

For more info, email us at [email protected]

Event Details

• Date: 2026-12-12
• Location: 3600 Cabezone Cir., Oxnard, CA
• Race URL: Visit the Race Page